A Bird's Eye View » yahoo

What are Brokerages doing to set themselves apart?

roostblog — Wed, 11 Feb 2009 18:40:17 +0000

So you’ve had to have been sleeping under a rock for the past couple of years to not have heard the decline in the real estate market. Prices are plummeting. Volume is way down. Agents are getting out of the business. Brokerages are downsizing or closing.

But with any down economy or industry, there are opportunities abound if you just play your cards right. A lot of brokerages are taking a “wait and see” approach to the market and their business. [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Tue, 28 Oct 2008 21:43:01 +0000

Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

Accuracy of Online Property Searches: An Examination of Several Sites and the Reliability of Their Listings in Three Markets

roostblog — Tue, 26 Aug 2008 18:27:02 +0000

Case Study Conducted By: The WAV Group www.wavgroup.com

Online property search for Dallas, Miami and San Diego

Online property search makes sense for consumers. Although the process of purchasing a home should always involve a licensed REALTOR®, shopping for a place to live or a home to buy can be done privately on an internet web browser. What are the best online sites for finding a home?

There has been a significant change in the landscape of property search in the past three [...]