Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!

According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What [...]

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The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.

As it was explained to me many years ago, I was not only going to be able to see where consumers to our website came from but also what they did [...]

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