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Roost Flip Mino HD Camcorder Giveaway Official Rules

roostblog — Tue, 18 Aug 2009 18:59:46 +0000

Roost Flip Mino HD Camcorder Giveaway

ONLINE SWEEPSTAKES RULES No Purchase Necessary. A Purchase or Payment Will Not Increase Your Chances Of Winning. Eligibility

The Roost Flip Mino HD Camcorder Giveaway (”Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who have reached the age of majority in their state of residence at the time of entry. Employees of Roost and its parent companies, affiliates, subsidiaries, distributors, advertising and promotion agencies and members of the [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Fri, 31 Oct 2008 21:15:06 +0000

Part 3: Follow Up

We are now dealing with the most critical piece of the online real estate puzzle…follow up. It is one thing to capture leads on your website but you need to contact those leads immediately. Most consumers now expect communication within 30 minutes of their inquiry. Some are even tougher and demand a response within 10 minutes.

What happens if you don’t respond in 30 minutes? The consumers go somewhere else. So now you’ve spent all this money and [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Tue, 28 Oct 2008 21:43:01 +0000

Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Mon, 27 Oct 2008 19:54:16 +0000

Part 1: Traffic Sources

So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.

For example, you can send a ton of traffic [...]

Can You Use Your Website As a Trampoline?

roostblog — Fri, 26 Sep 2008 19:37:09 +0000

Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!

According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What [...]

7 tips for measuring the success of your online real estate marketing efforts

roostblog — Thu, 21 Aug 2008 20:21:25 +0000

The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.

As it was explained to me many years ago, I was not only going to be able to see where consumers to our website came from but also what they did [...]