A Bird's Eye View » traffic

Some Brokerages Just Get It

roostblog — Thu, 15 Jan 2009 16:55:51 +0000

It has been a rough couple of years in the real estate industry but there are plenty of brokerages that are still kicking and doing business. Now the landscape has definitely changed but brokerages that are not only surviving but thriving in this less than stellar real estate environment have one thing in common…they get it.

Take River City Real Estate for example. A three-office brokerage on the outskirts of Saint Louis would probably not be the type of brokerage you [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Tue, 28 Oct 2008 21:43:01 +0000

Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Mon, 27 Oct 2008 19:54:16 +0000

Part 1: Traffic Sources

So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.

For example, you can send a ton of traffic [...]

Can You Use Your Website As a Trampoline?

roostblog — Fri, 26 Sep 2008 19:37:09 +0000

Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!

According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What [...]

We are only as successful as our partners!

roostblog — Wed, 30 Jul 2008 17:22:40 +0000

When starting a new business in a crowded space, it is your first priority to just be recognized. Especially in the world of real estate search, which by most accounts is pretty crowded. The second priority is to gain partners to use your product to help improve their business. And the third priority you may ask? Prove that the product really works.

Well we are at an exciting crossroads here at Roost.com because we have had customers on the platform long [...]