Obviously foreclosures have garnered a lion’s share of the real estate news over the last year. Many websites have popped up almost overnight touting the completeness of their foreclosure data but most sites only show a fraction of the properties available. Just like with our resale data, where we bring the most comprehensive data set because of our access to local MLS information, Roost has aligned itself with First American CoreLogic, a member of The First American Corporation to provide [...]

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For years, real estate agents and brokerages have been notorious for spending marketing dollars on outlets that they cannot track in terms of the return on investment (ROI). Heck, I was in the same boat for the last five years while running the marketing department for a large regional broker in the San Francisco Bay Area.

We would look at where we needed to be (newspapers, magazines, billboards, etc.), divide up the budget and spend. Then we would wait. Was the [...]

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It is always interesting as a company when you open the kimono and let someone with a video camera run around your office and shoot pretty much anything they want. Such was the case when Lai Saetern of Inman News showed up last month to check out our San Francisco digs for a piece she was putting together.

Well after much anticipation, the story and the video were published yesterday and we couldn’t be prouder. As you [...]

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Looking for homes for sale in San Francisco or Seattle?  Be sure to check out Roost.com.  Roost now offers the most comprehensive set of homes for sale in San Francisco, CA or Seattle, WA.

If you’re looking for a subset of the homes [...]

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Back in mid-July, I attended SocialMediaCamp here is San Francisco and saw a killer application called Qik. It was demoed by Silicon Valley whiz kid Daniel Brusilovsky, the 15-year old podcaster, blogger, entrepreneur, and soon to be author. Basically, Qik allows you to stream live video from your cell phone.

After finding out my Samsung Blackjack was one of the “chosen” phones that could execute the application currently, I was all over downloading the app [...]

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So it’s mid-July, and to most, the holiday season is still five months away. But for all those real estate technology geeks out there, our Christmas, Hanukkah and Kwanzaa starts on Tuesday and lasts the rest of the week. Inman’s Real Estate Connect San Francisco is once again gracing us with its presence in this beautiful city of ours.

This is the one event that cannot be missed if you work in the real estate technology space. It’s a [...]

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