A Bird's Eye View » Real Estate Search

Will Home Buyers Find What They Want on Google Real Estate?

roostblog — Wed, 08 Jul 2009 14:06:28 +0000

A lot of discussion has taken place over the last two days with regards to Google and what they are doing with real estate and their map. On the Mashable site, Stan Schroeder states in his post Google Gets Serious About Real Estate Search…In Australia “It’s a sign of the things to come, as this real estate search seems as good (or better) as any you’ve seen on various real estate sites out there.”

While I agree it may “look” [...]

Roost is Named “Cool Site of the Day” on Kim Komando’s Website

roostblog — Tue, 05 May 2009 18:31:43 +0000

With a ton of hard work and dedication, Roost.com is starting to get some great recognition for a really innovative real estate search engine. One of the best recommendations so far came today courtesy of Kim Komando, America’s Digital Goddess. Thanks Kim for thinking of us for this huge honor.

We hope to keep them coming. Check out Roost.com today.

Roost Partners Are Seeing Significant Lead Conversions

roostblog — Fri, 19 Dec 2008 19:04:23 +0000

A little more than a month ago, Roost launched property detail pages with a few select broker partners. We wanted to test the effectiveness of these pages so instead of the usual deep link to a broker’s property detail page from the search results page on Roost, consumers were directed to a property landing page on the Roost platform which has the broker partners branding and a strong call to action. The property detail pages were a solution to provide the [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Mon, 27 Oct 2008 19:54:16 +0000

Part 1: Traffic Sources

So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.

For example, you can send a ton of traffic [...]

Do Consumers Really Dislike Searching for Homes Online?

roostblog — Wed, 13 Aug 2008 21:49:24 +0000

So I was reading Marc Davidson’s 1000Watt blog post from last Thursday titled “Why agents will one day rule the real estate world” and I was in a little disagreement with Marc’s view of the real estate search world as it relates to consumers. Now Marc, who I’ve known for a few years, did not bash on real estate search but stated that maybe today’s real estate search sites might be complicating the process by offering too much [...]

Great Article on Roost.com in July Issue of The Pennsylvania REALTOR®

roostblog — Thu, 03 Jul 2008 23:41:55 +0000

Exciting news in the Roost.com nest! We just found out that a great story on Roost.com has appeared in the July issue of The Pennsylvania REALTOR®. Our own Alex Chang provided some color commentary on the Roost.com value proposition and Steve Storti, Senior Vice President of Marketing for Prudential Fox & Roach, provided his own take on Roost.com as well as the Internet landscape in the real estate space.

We are very excited [...]