A Bird’s Eye View

Real Estate Search From Roost.com

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Roost Partners Are Seeing Significant Lead Conversions

December 19th, 2008 · 2 Comments · Announcement, General, Real Estate Marketing

A little more than a month ago, Roost launched property detail pages with a few select broker partners. We wanted to test the effectiveness of these pages so instead of the usual deep link to a broker’s property detail page from the search results page on Roost, consumers were directed to a property landing [...]

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Critical Components of a Successful Online Marketing Program (Three Part Series)

October 27th, 2008 · No Comments · Features, General, Reaction, Real Estate Marketing

Part 1: Traffic Sources
So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web [...]

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Roost.com Expands Real Estate Search Coverage

September 17th, 2008 · No Comments · Announcement, Features, General, Introduction

We here at Roost.com are proud to announce  the launch of our service in Southeastern Michigan, extending our coverage to the Detroit Metro Area (Oakland, Macomb and Wayne Counties), as well as Ann Arbor and rural areas spanning from Washtenaw County to the Thumb.
The addition of these new listings gives local home buyers the most [...]

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Do Consumers Really Dislike Searching for Homes Online?

August 13th, 2008 · 2 Comments · Features, General, Reaction

So I was reading Marc Davidson’s 1000Watt blog post from last Thursday titled “Why agents will one day rule the real estate world” and I was in a little disagreement with Marc’s view of the real estate search world as it relates to consumers. Now Marc, who I’ve known for a few years, did not [...]

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Great Article on Roost.com in July Issue of The Pennsylvania REALTOR®

July 3rd, 2008 · No Comments · Announcement, General

Exciting news in the Roost.com nest! We just found out that a great story on Roost.com has appeared in the July issue of The Pennsylvania REALTOR®. Our own Alex Chang provided some color commentary on the Roost.com value proposition and Steve Storti, Senior Vice President of Marketing for Prudential Fox & Roach, provided his own [...]

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Roost Hatches in Phoenix Metro Area

April 9th, 2008 · 1 Comment · Announcement

Roost Hatches in Phoenix Metro Area
Real Estate Search Platform Introduces Most Comprehensive Collection of Phoenix-Area Homes for Sale Alongside Intuitive Search Experience
SAN FRANCISCO, April 9, 2008 – Roost, the most comprehensive search engine for homes, today announced availability for the entire Phoenix-area region. Roost.com offers local residents an intuitive, fast and fun search experience, complete [...]

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