Archive of Real Estate Marketing

Roost launches San Francisco and Seattle

Looking for homes for sale in San Francisco or Seattle?  Be sure to check out Roost.com.  Roost now offers the most comprehensive set of homes for sale in San Francisco, CA or Seattle, WA.

If you’re looking for a subset of the homes [...]

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Roost Real Estate Speak Report

 Are you and your REALTOR® speaking the same language?

We see a lot of property listings here at Roost. And we’re self-confessed data geeks. So, when someone came up with the idea to analyze what those listings really tell home seekers, we couldn’t resist the challenge, and dove right in.

We wanted to take a look at some of the most commonly used words brokers use to describe homes for sale, and see how they varied by region and price [...]

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Roost.com adds more industry savvy to the pedigree

We’re very excited to announce a new member of the Roost.com team! As of today, Derek Overbey has joined Roost to help drive our Industry & Broker partner network strategy.

Derek comes to Roost.com from Intero Real Estate Services, a leader in the Bay Area real estate brokerage world, where he served as Vice President of Marketing. At Intero, Derek was responsible for the management and development of marketing, Internet, advertising and communications programs. His focus was [...]

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Roost.com launches in Miami

If you’re in the market for a home in Miami metro area may we recommend a new favorite site? Roost.com.

Roost.com launched in Miami Florida late last week. (sorry for the blog delay. We’ve been busy building the best homes search site on the web!)

Through strategic relationships with the local MLS board and local brokers like Prudential Florida WCI Realty consumers can use Roost.com to access full MLS listings updated multiple times each day. In addition, [...]

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Roost launches Alerts, personalization, neighborhood and school district enhancements

Hi All,

Wanted to let you all know that we made some enhancements to Roost.com. We launched a bunch of cool new features:

1. Type ahead. As users begin to type in the city they’re searching for we recommend cities that match the what they’re typing. This speeds up the search process, helps with spelling errors and notes the number of listings in each city.

2. Virtual tours. If a virtual tour exists in the MLS in an area we [...]

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Roost Real Estate Search Launches in Greater Tampa!

Roost Real Estate Search Launches in Greater Tampa!

If you’re a buyer looking for homes for sale in the greater Tampa area you’ve got a new solution – Roost.com. Roost, through strategic partnerships with local Real Estate brokers, including Prudential Florida WCI Realty now offers consumers powerful access to search all the current homes for sale in the Orlando Metro area and way beyond. Search for homes by School District, neighborhood, keyword, [...]

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Interview with Drew Izzo of Roost.com

This week Hyveup featured a video interview with Roost.com’s CMO Drew Izzo. In this video he talks about Roost.com and shows off some ways to use the site to find homes for sale. He also talks about how they are helping real estate brokers using the Roost platform.

[youtube=http://www.youtube.com/watch?v=8_O64CXyxV8]

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Online Marketing – let’s share some learnings

Allow me to introduce myself I’ve been around the online marketing block a few times. And, I’d like to share some of what I’ve learned over the years to help you, our broker partners make the most of their online marketing investments.

Let’s create some dialogue through this forum over the coming months. I’ll throw out random thoughts that I have and please, ask me questions. I’ll do my [...]

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Roost Appoints Drew Izzo as Chief Marketing Officer

Consumer Technology Marketing Veteran Joins Real Estate Search Platform

To Drive Traffic Through Integrated, Viral Campaigns

SAN FRANCISCO – May 14, 2008 – Roost, the most comprehensive search engine for homes, has appointed Drew Izzo as Chief Marketing Officer. Izzo brings more than 15 years of experience in designing and implementing creative, integrated marketing campaigns to drive increased acquisition and revenue generation in the consumer technology/Web 2.0 industry.

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