Last week Kim Tracy Prince and I touched on the complexities of a buyer or seller’s relationship with their real estate agent. I talked about two agent archetypes, the shark and the therapist. Now I’m adding one more: the passive or aggressive agent. Or maybe the frenemy, someone who claims to support you as they exploit your doubts and insecurities.

You see, my home is currently listed by owner, though it’s on the MLS thanks to one [...]

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It’s never been more critical for Real Estate brokers to be able to measure the ROI on every marketing dollar spent. We’re glad to see – and happy to blog our most recent success story. Willis Allen in San Diego has decided to shift their online spend from other real estate search engines to Roost for 2009. It’s no secret anymore that performance based Roost.com drives the highest ROI traffic.

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Allow me to introduce myself I’ve been around the online marketing block a few times. And, I’d like to share some of what I’ve learned over the years to help you, our broker partners make the most of their online marketing investments.

Let’s create some dialogue through this forum over the coming months. I’ll throw out random thoughts that I have and please, ask me questions. I’ll do my [...]

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