A Bird's Eye View » Online marketing

Roost CEO Alex Chang Speaking at Inman Connect San Francisco 2009

roostblog — Wed, 29 Jul 2009 22:04:18 +0000

The Roost Team is excited that our CEO, Alex Chang, has been asked to speak once again at Inman Connect San Francisco. Last year Alex was on a lively and somewhat controversial panel titled “The MLS Mess.” This year’s panel should be just as lively and provide some great background and insight to brokers and agents alike.

This year’s panel is titled “Online-Ad Spend Triage: Where – or if – to Spend Your Money Online” and features insight from Alex as [...]

Looking for ROI positive marketing?

roostblog — Fri, 05 Dec 2008 00:05:32 +0000

It’s never been more critical for Real Estate brokers to be able to measure the ROI on every marketing dollar spent. We’re glad to see – and happy to blog our most recent success story. Willis Allen in San Diego has decided to shift their online spend from other real estate search engines to Roost for 2009. It’s no secret anymore that performance based Roost.com drives the highest ROI traffic.

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Tue, 28 Oct 2008 21:43:01 +0000

Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

Critical Components of a Successful Online Marketing Program (Three Part Series)

roostblog — Mon, 27 Oct 2008 19:54:16 +0000

Part 1: Traffic Sources

So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.

For example, you can send a ton of traffic [...]

Are you holding your online marketing to a higher standard?

roostblog — Tue, 02 Sep 2008 22:24:31 +0000

For years, real estate agents and brokerages have been notorious for spending marketing dollars on outlets that they cannot track in terms of the return on investment (ROI). Heck, I was in the same boat for the last five years while running the marketing department for a large regional broker in the San Francisco Bay Area.

We would look at where we needed to be (newspapers, magazines, billboards, etc.), divide up the budget and spend. Then we would wait. Was the [...]

Online Marketing – let’s share some learnings

roostblog — Thu, 15 May 2008 06:56:58 +0000

Allow me to introduce myself I’ve been around the online marketing block a few times. And, I’d like to share some of what I’ve learned over the years to help you, our broker partners make the most of their online marketing investments.

Let’s create some dialogue through this forum over the coming months. I’ll throw out random thoughts that I have and please, ask me questions. I’ll do my [...]