Real estate professionals have so much to gain from using social media tools, and coming late to the Twitter game may mean losing out on opportunities.

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So I’m back from attending RE BarCamp San Diego and the 2009 REALTORS Conference & Expo in sunny San Diego. It was one of the best that I have ever attended from a content standpoint. The sessions were well thought out and the speakers were intelligent, insightful and some were even humorous ( Teresa Boardman AKA @tboard, this is targeted to you).

The Expo was a little smaller than in year’s past and there [...]

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So you’ve had to have been sleeping under a rock for the past couple of years to not have heard the decline in the real estate market. Prices are plummeting. Volume is way down. Agents are getting out of the business. Brokerages are downsizing or closing.

But with any down economy or industry, there are opportunities abound if you just play your cards right. A lot of brokerages are taking a “wait and see” approach to the market and their business. [...]

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It has been a rough couple of years in the real estate industry but there are plenty of brokerages that are still kicking and doing business. Now the landscape has definitely changed but brokerages that are not only surviving but thriving in this less than stellar real estate environment have one thing in common…they get it.

Take River City Real Estate for example. A three-office brokerage on the outskirts of Saint Louis would probably not be the type of brokerage you [...]

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It’s never been more critical for Real Estate brokers to be able to measure the ROI on every marketing dollar spent. We’re glad to see – and happy to blog our most recent success story. Willis Allen in San Diego has decided to shift their online spend from other real estate search engines to Roost for 2009. It’s no secret anymore that performance based Roost.com drives the highest ROI traffic.

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The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.

As it was explained to me many years ago, I was not only going to be able to see where consumers to our website came from but also what they did [...]

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I’ve been in the real estate marketing/technology world for almost ten years now and one aspect of an agent’s life that I’ve always thought would be difficult for me is limited weekends. I was thinking this as I was taking the train into work this morning and thinking about my awesome weekend at the beach that I have planned with my family.

Now I know agents can take time off during the week but if the rest of your friends and [...]

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We are thrilled to announce today that leading real estate brokerage Baird & Warner has joined the Roost IDX Partner Network to support its online marketing programs.

Chicago-based Baird & Warner is the largest independent real estate broker in Illinois with more than $6 billion in annual sales. Founded in 1855, it is also the oldest independent real estate broker in the country.

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