A little more than a month ago, Roost launched property detail pages with a few select broker partners. We wanted to test the effectiveness of these pages so instead of the usual deep link to a broker’s property detail page from the search results page on Roost, consumers were directed to a property landing page on the Roost platform which has the broker partners branding and a strong call to action. The property detail pages were a solution to provide the [...]

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Part 3: Follow Up

We are now dealing with the most critical piece of the online real estate puzzle…follow up. It is one thing to capture leads on your website but you need to contact those leads immediately. Most consumers now expect communication within 30 minutes of their inquiry. Some are even tougher and demand a response within 10 minutes.

What happens if you don’t respond in 30 minutes? The consumers go somewhere else. So now you’ve spent all this money and [...]

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