I read a story earlier this week on Inman News that excited me just a little bit. The story “Online ad spending defies economy” written by Matt Carter provided insight into what real estate brokerages are doing with their advertising spend and the pattern it has been following for the last several years.

With the housing decline and the heavy usage of the Internet by real estate consumers, brokerages are finally coming to grips that they must use advertising sources that [...]

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It is always interesting as a company when you open the kimono and let someone with a video camera run around your office and shoot pretty much anything they want. Such was the case when Lai Saetern of Inman News showed up last month to check out our San Francisco digs for a piece she was putting together.

Well after much anticipation, the story and the video were published yesterday and we couldn’t be prouder. As you [...]

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So it is Thursday morning and the recovery process from yesterday is going a little slow this morning. RE Bar Camp is over and Real Estate Connect is in full swing. I had promised to post daily updates but the wireless connection at the Palace Hotel has been less than stellar. So I have my feet stretched out on my comfortable bed and I thought I would provide some insight on the last two days.

First off, I [...]

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Bernice Ross, CEO of RealEstateCrunch.com wrote an interesting article on Inman News today titled “Social networking pays off“.  One of the key points that Ms. Ross made upfront in the story was that “Social networking may soon overtake virtually every other source as being the most important strategy for lead generation”.

As I was reading that statement I heard myself question it and was surprised upon perusing the comments I was not alone.  John Rowles, Managing [...]

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