Real estate professionals have so much to gain from using social media tools, and coming late to the Twitter game may mean losing out on opportunities.

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Joe Celentano, a dear old friend of mine, became a real estate agent in Connecticut many years ago after a long career in the restaurant industry.  He’d had enough of that – the hassle, the expense, the 24/7 worry.  Real estate is not without worry, of course, but the reward he feels when he helps a family find a home they love is worth it for him.

If I hadn’t stumbled into a relationship with an agent here in Los [...]

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In tackling the very grown-up and serious tasks of selling and buying a house for the first time, the first term that made me panic was “pre-approval letter,” because I simply had no idea what it meant. When I heard it I was nowhere near a computer and still didn’t have an iPhone, so I couldn’t look it up on the internet, which is my first instinct in that kind of situation. Thank goodness for the internet, because [...]

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