Planning a wedding or buying a house. Which one do you think would be more challenging? Well if Roost was in the wedding planning business, it might be a toss up.

If you ask Noel Delisle this question, I’m pretty sure she would tell you that the housing process (at least the searching) would be the easier of the two. A big part of this was the fact that she discovered Roost along the way and her life got a whole [...]

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This week, CNET featured Roost.com and our CEO, Alex Chang in a segment on technology to help search for a new home. Even though there are plenty of options when starting your search, Roost’s key differentiator is marrying a great search experience with great data. Consumers are more savvy and will not settle for an incomplete picture of homes for sale. That’s why we will not launch in a market until we provide comprehensive [...]

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A lot of folks have asked us why on earth we’d start a new company in the already competitive online real estate world.

Are you gluttons for punishment? How are you going to differentiate? How are you going to compete to get both consumers and REALTORS®’ attention? Are you so flush with cash that you’re dying to waste it? And so on…

Well here’s the real story.

We founded Roost because we felt that despite all the [...]

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Roost Raises the Bar on Keyword Search

You wanted comprehensive listings. And we listened, because you can’t do a partial search to find the perfect home. But, 10,000+ properties in a single city can be overwhelming; so we created search refinements to filter by property type, price, bedrooms, bathrooms, and even school districts.

You provided more feedback and we heard that basic “full text” search just wasn’t good enough. You asked to search across all of the possible amenities and [...]

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Welcome back!

We are still pulsing from the excitement of our initial launch of Roost and the flurry of resulting coverage. While we were certainly hopeful that all the late nights’ work would be well received – it has been really satisfying to hear the initial response from around the Web.

Thought we’d share some of the initial reaction with you…

The Launch

“Roost launched last week, and I love it.” Brian Bolero, 1000WattConsulting

“[A] new contender has arrived.” Doug Caverly, [...]

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