A lot of discussion has taken place over the last two days with regards to Google and what they are doing with real estate and their map. On the Mashable site, Stan Schroeder states in his post Google Gets Serious About Real Estate Search…In Australia “It’s a sign of the things to come, as this real estate search seems as good (or better) as any you’ve seen on various real estate sites out there.”

While I agree it may “look” [...]

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So you’ve had to have been sleeping under a rock for the past couple of years to not have heard the decline in the real estate market. Prices are plummeting. Volume is way down. Agents are getting out of the business. Brokerages are downsizing or closing.

But with any down economy or industry, there are opportunities abound if you just play your cards right. A lot of brokerages are taking a “wait and see” approach to the market and their business. [...]

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Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

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Part 1: Traffic Sources

So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.

For example, you can send a ton of traffic [...]

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Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!

According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What [...]

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Case Study Conducted By:
The WAV Group
www.wavgroup.com

Online property search for Dallas, Miami and San Diego

Online property search makes sense for consumers. Although the process of purchasing a home should always involve a licensed REALTOR®, shopping for a place to live or a home to buy can be done privately on an internet web browser. What are the best online sites for finding a home?

There has been a significant change in the landscape of property search in the past three [...]

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