Archive of capture

Critical Components of a Successful Online Marketing Program (Three Part Series)

Part 3: Follow Up

We are now dealing with the most critical piece of the online real estate puzzle…follow up. It is one thing to capture leads on your website but you need to contact those leads immediately. Most consumers now expect communication within 30 minutes of their inquiry. Some are even tougher and demand a response within 10 minutes.

What happens if you don’t respond in 30 minutes? The consumers go somewhere else. So now you’ve spent all this money and [...]

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