Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

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The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.

As it was explained to me many years ago, I was not only going to be able to see where consumers to our website came from but also what they did [...]

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