A Bird's Eye View » brokerages

What are Brokerages doing to set themselves apart?

roostblog — Wed, 11 Feb 2009 18:40:17 +0000

So you’ve had to have been sleeping under a rock for the past couple of years to not have heard the decline in the real estate market. Prices are plummeting. Volume is way down. Agents are getting out of the business. Brokerages are downsizing or closing.

But with any down economy or industry, there are opportunities abound if you just play your cards right. A lot of brokerages are taking a “wait and see” approach to the market and their business. [...]

Real Estate Really is Moving Its Advertising Online

roostblog — Thu, 16 Oct 2008 20:59:25 +0000

I read a story earlier this week on Inman News that excited me just a little bit. The story “Online ad spending defies economy” written by Matt Carter provided insight into what real estate brokerages are doing with their advertising spend and the pattern it has been following for the last several years.

With the housing decline and the heavy usage of the Internet by real estate consumers, brokerages are finally coming to grips that they must use advertising sources that [...]

Exclusive: Conference Call with Poppy Dinsey of Zoomf

roostblog — Sat, 12 Jul 2008 00:22:53 +0000

My Conference Call With Poppy Dinsey of Zoomf.

Earlier this week I had the distinct pleasure of chatting with Poppy Dinsey of London-based Zoomf (Yee Haw for Skype). Don’t let the name fool you, this is one incredibly bright and articulate Real Estate/Web 2.0 Geek with a passion that would rival most in the industry.

So how the heck did I meet some random woman that works for a real estate search site [...]