For years, real estate agents and brokerages have been notorious for spending marketing dollars on outlets that they cannot track in terms of the return on investment (ROI). Heck, I was in the same boat for the last five years while running the marketing department for a large regional broker in the San Francisco Bay Area.

We would look at where we needed to be (newspapers, magazines, billboards, etc.), divide up the budget and spend. Then we would wait. Was the [...]

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We are thrilled to announce today that leading real estate brokerage Baird & Warner has joined the Roost IDX Partner Network to support its online marketing programs.

Chicago-based Baird & Warner is the largest independent real estate broker in Illinois with more than $6 billion in annual sales. Founded in 1855, it is also the oldest independent real estate broker in the country.

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Roost Launches Partner Network for Real Estate Industry

New Home Search Site Creates “Roost IDX Partner Network”

To Support All Real Estate Brokers

SAN FRANCISCO, February 4, 2008 – Roost, an innovative platform for real estate search, has launched the Roost IDX Partner Network to help support real estate brokers nationwide in their marketing efforts.

Roost helps local real estate brokers and agents attract [...]

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