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	<title>A Bird's Eye View &#187; Borrell Associates</title>
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		<title>Real Estate Really is Moving Its Advertising Online</title>
		<link>http://blog.roost.com/2008/10/16/real-estate-moving-advertising-online/</link>
		<comments>http://blog.roost.com/2008/10/16/real-estate-moving-advertising-online/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 20:59:25 +0000</pubDate>
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				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Borrell Associates]]></category>
		<category><![CDATA[brokerages]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Inman News]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Matt Carter]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Real Estate]]></category>
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		<guid isPermaLink="false">http://blog.roost.com/?p=513</guid>
		<description><![CDATA[<p>I read a story earlier this week on Inman News that excited me just a little bit. The story &#8220;Online ad spending defies economy&#8221; written by Matt Carter provided insight into what real estate brokerages are doing with their advertising spend and the pattern it has been following for the last several years.</p>
<p>With the housing decline and the heavy usage of the Internet by real estate consumers, brokerages are finally coming to grips that they must use advertising sources that [...]]]></description>
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