I read a story earlier this week on Inman News that excited me just a little bit. The story “Online ad spending defies economy” written by Matt Carter provided insight into what real estate brokerages are doing with their advertising spend and the pattern it has been following for the last several years.

With the housing decline and the heavy usage of the Internet by real estate consumers, brokerages are finally coming to grips that they must use advertising sources that [...]

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