As I’ve mentioned, my house is for sale, listed on the MLS via a boutique agency that provides little more for us than the listing. For the investment of a few hundred dollars, we figured it was an approach worth trying. At some point we may list with a typical (or is it best to now say “full service”) agent. But it’s dizzying to think about the amount of money we will pay in commission.

As a buyer, there’s [...]

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There are two types of reals estate agents: the shark and the therapist. Which is right for you?

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For years, real estate agents and brokerages have been notorious for spending marketing dollars on outlets that they cannot track in terms of the return on investment (ROI). Heck, I was in the same boat for the last five years while running the marketing department for a large regional broker in the San Francisco Bay Area.

We would look at where we needed to be (newspapers, magazines, billboards, etc.), divide up the budget and spend. Then we would wait. Was the [...]

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I’ve been in the real estate marketing/technology world for almost ten years now and one aspect of an agent’s life that I’ve always thought would be difficult for me is limited weekends. I was thinking this as I was taking the train into work this morning and thinking about my awesome weekend at the beach that I have planned with my family.

Now I know agents can take time off during the week but if the rest of your friends and [...]

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We know how important social networking is becoming in our daily lives. Drew Izzo, CMO of Roost.com, and I attended SocialMediaCamp this last Tuesday and learned how social networking sites are being integrating into businesses everywhere. From Twitter to LinkedIn to Facebook, the world is becoming connected.

So I got a tweet this morning from Peter Cashmore at Mashable.com linking me to a post on their site titled “

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Bernice Ross, CEO of RealEstateCrunch.com wrote an interesting article on Inman News today titled “Social networking pays off“.  One of the key points that Ms. Ross made upfront in the story was that “Social networking may soon overtake virtually every other source as being the most important strategy for lead generation”.

As I was reading that statement I heard myself question it and was surprised upon perusing the comments I was not alone.  John Rowles, Managing [...]

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