All Likes are Not Created Equal: Introducing the Roost Local Scorecard

Many local businesses can lose sight of the fact that not all Facebook Likes are created equal. The drive to increase Likes may be a distraction from the ultimate goal…

Kendal’s Kitchen, a food service business that delivers innovative and nutritious food for people looking to balance a healthy but busy lifestyle, is based in Seattle. Kendal Swinski, founder, and chef for Kendal’s Kitchen can’t (at this time) deliver her meals to someone in, for example, Texas. Her Facebook Business Page is focused on her local clients and their local networks. “My local community is who I feed and who feeds me.” Kendal explains that even if a post gets commented on, shared, or retweeted, from fans outside of Washington, it most likely won’t translate to business. Seattle is her focus. “…their Likes are much more valuable to me than people across the country who I can’t serve.”

Today, Roost is announcing the Social media Scorecard for local businesses, a free monitoring tool to help you understand where your fans are located. The Scorecard (that can be determined in seconds) will give you an index score between 1-100 which will tell you how you are doing with local fans and give you an easy measurement to follow how you are improving over time. This score, unlike other measuring tools, is based on geographic location as well as size/population.

Don’t worry, you won’t be left hanging, the Scorecard gives you specific tips on how to increase your score. So, regardless if you’re a hair salon, a café, a personal trainer, or Kendal’s Kitchen, your score will give you a true reading of your influence within your community.

Try it out. “It’s about quality of Likes rather than the quantity,” Kendal reminds us. Roost’s Scorecard is free and you’ll be well on your way to getting Likes that are truly valuable to your business. So…. What’s your Score?