Roost is so excited to be part of the All Facebook Expo West Conference in San Francisco! Our very own VP of Marketing, Chris Brubaker (but to you Roost fans, you can call him “Bru”) will be speaking on the panel. Check out the panel discussions, they are rich with insight ranging from retargeting your audience and Facebook marketing KPI’s to a very interesting Jet Blue case study and understanding how to measure ROI.
Stay tuned as Bru will post on his experience after the conference.
About Bru:
Brubaker currently serves as Roost’s Vice President of Marketing and is charged with developing and managing the company’s customer acquisition programs, web site and branding efforts. With more than 16 years of marketing expertise, Brubaker has built and led results-driven teams and marketing initiatives across the web, telecom, and digital media industries. Most recently, Brubaker held the position of Director of Marketing at MerchantCircle where he managed the advertising and promotional initiatives for the largest online network of local business owners. His efforts in establishing MerchantCircle as a trusted resource for small businesses contributed to the recent acquisition of the company by Reply!. Prior to MerchantCircle, Brubaker held the role of Director of Marketing at YouSendIt and Habeas, where he oversaw the web site redesigns for both companies and was instrumental in the sales growth that resulted from the rebranding and positioning efforts of his campaigns. Brubaker also served as the Manager of eBusiness for Siemens in the telecom division for 5 years where he led the marketing efforts across a team of 9 countries. Brubaker is a social media guru with expertise in freemium model businesses and effective eMarketing tactics that generate demand. He has a deep understanding of how to implement the latest social technologies to drive small business growth. Brubaker holds an MBA from the Monterey Institute of International Studies and a BA in Political Science from UCLA.
About Terra Khachooni