Monday Morning News: Roost in the Press

NEWSBOY

              June 13th,2011 Inside Facebook   April 8th, 2011 Shecky's       … [Read more...]

How to Build Your Social Audience

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Facebook Account?... Check! Twitter Account?… Check! ... Now what? Your business is officially a part of the social web, you have created your Facebook business page and you have skinned out your Twitter page, now what? Most businesses struggle with this very question; how do you build out your social audience? 1. Business IS personal. The … [Read more...]

Social Without Good Content is Like Peanut Butter Without Jelly

Peanut Butter and Jelly

If I made a nickel for every time someone asked me “How do I get more Likes to my Facebook Page” or “I’d like more followers on Twitter but I just don’t know how,” I’d be very rich by now. Well, I’m here to tell you that there isn’t a magic bullet or some $99 course that will get you what you are looking for. It is going to … [Read more...]

Hello Social Marketing, Goodbye Social Media

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  Frankly we're tired of "Social Media." At this point, that term has lost all real meaning and importance. All forms of Media have become Social, period.  When you see Twitter handles scrolling across the ESPN ticker and major websites hosted on blogging platforms, etc...calling something "Social Media" is akin to talking about turning on … [Read more...]

What exactly is a Social Marketing “Campaign”?

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One of the things we're most excited about with our latest update to Roost.com is our new "Campaign Creator." And when we take people through it, you can almost see the lightbulb go off about how this awesome feature can help a small business owner or professional with too much to do and too little time. But we'll be the first ones to admit that … [Read more...]

You’re getting hidden, and it’s costing you money…

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You don’t know that it’s happening, but it is.  How do I know this?  Because I’m one of the ones doing it. Why?  Well before we get to that let’s establish some context… My wife and I just sold our home in San Francisco about 2 months ago, and are now in a rental (small one…with 2 kids…don’t get me started) while we hunt for … [Read more...]

Sometimes I Drive By It

Mailbox House

The new house is a mile from my office.  Stewart and I signed all the papers and submitted a $10,000 deposit a month ago.  We still have a week left until escrow closes.  Meanwhile, we are renting our previous house from its new owner. The new house is on the way back, sort of, from the main intersection where I sometimes go to grab a quick … [Read more...]

The Rent-Back Agreement

Before this year, I always wondered how people manage to move out of one house and into another when their new house has a family in it and their current house has a new family waiting to move in to replace them.  Moving into a vacant house is one thing, but what do you do between the closing and the day you move in?  Sleep on someone's … [Read more...]

A New House For Mom

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There is so much involved in selling and buying houses that it makes my head spin, which is why breaking it all down in this space is so helpful to me.  But the speed of life is much faster than the speed of a blog, and so this is the first chance I've had to sit down and tell you all about MY NEW HOUSE. Yes, we found a house.  We offered.  … [Read more...]

Soon To Be That Moving Mom

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If you're playing along at home, this space has been mostly "Diary of a Home-Selling and Home-Shopping Mom" and not at all about a "Moving Mom."  I haven't moved yet.  However, behind the scenes I have indeed been preparing myself for the move. After living here for more than 9 years, this has been the longest I've lived in a home since I left … [Read more...]