Social Marketing Platform for Individual Professionals, Businesses, Consultants and Agencies
The Virginia Association of REALTORS® (VAR), a progressive state real estate association, and Roost announced that the Roost Social Marketing Platform was selected as its featured tool for helping VAR’s 29,000 members go social. The Roost Social Marketing Platform is the first social marketing tool of its kind to be offered to REALTORS®. … [Read more...]
We released the findings from our second quarterly report on the state of local business and its use of social media. More than 10,000 Facebook and Twitter posts by small businesses across over 50 industries were evaluated, indicating that the most effective post types for small businesses to drive meaningful interactions were photos on Facebook … [Read more...]
Just like Roost's Local Scorecard, Roost takes Analytics to the local level again. Small businesses's marketing needs are very different than say Macy's or Wells Fargo. Their business is much more reliant on word-of-mouth marketing and referrals. At Roost, it has always been our focus to help SMB's get the most out of Facebook, Twitter, and your … [Read more...]
Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it. Roost determines engagement scores based on the number of times a post (or tweet, in the case of Twitter) is interacted with, including likes, shares, comments, and impressions for Facebook, and retweets for … [Read more...]
Engagement scores based on retweets (Twitter) or likes, shares, comments and impressions (Facebook) Social marketing platform Roost revealed Tuesday a rich social media analytics offering for its clients, which assigns engagement scores to individual social interactions. Aiming to measure the effect of Facebook and Twitter posts, Roost says … [Read more...]
ROOST TAKES THE GUESSWORK OUT OF SOCIAL MARKETING PERFORMANCE WITH SOPHISTICATED ANALYTICS Social Marketing Platform for Small Business Launches Analytics to Provide Facebook and Twitter Engagement Scores Relative to a User’s Audience Size SAN FRANCISCO, CA – August 30, 2011 – Social marketers experiment with Facebook and Twitter content … [Read more...]
Inaugural Findings Show Local Businesses Flock to Social Media Because it Saves Money, is Fun and Effective SAN FRANCISCO, CA – June 30, 2011 – Roost, a technology company committed to helping local businesses find new customers and increase repeat business through social channels, today announced it will be releasing quarterly reports on … [Read more...]
Social Media Ranked as Most Effective Marketing Channel By Rajani Baburajan TMCnet Contributor Many local businesses rank social media as the most effective marketing channel over paid research, according to Roost, a technology company. Roost assists local businesses to find new customers and increase repeat business through social … [Read more...]
SMBs say social media more effective than paid search by Helen Leggatt Social media is becoming an increasingly important marketing tool for local businesses, found a recent survey by small business social marketing platform Roost, thanks to its low cost and fun factor. Go to Article >>> … [Read more...]
Tracking the Geographic Success of Your Facebook Page By BRENT RENNEKE Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may … [Read more...]
