It’s not going to come as news that the housing market is currently in crisis. And the root cause of that extends beyond the mortgage industry fiasco, Fannie Mae/Freddie Mac, etc. It’s equally a crisis of consumer confidence.
Part of the road to recovery will be helping people regain their faith in the process of buying [...]
Entries Tagged as 'Reaction'
Consumers Deserve Real Estate Info They Can Trust
August 26th, 2008 · 2 Comments · Announcement, Features, Reaction, Real Estate Marketing
Tags:2.0·data·information·listing accuracy·Real Estate·Search·web
7 tips for measuring the success of your online real estate marketing efforts
August 21st, 2008 · 4 Comments · Features, General, Reaction
The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.
As it was explained to me [...]
Tags:advertising·analytics·call to action·consumers·google analytics·lead management·Marketing·Real Estate·tracking·tracking pixel·visistat·website·webtrends·wikipedia
Has the Internet made you smarter or just more ADD?
August 18th, 2008 · 2 Comments · General, Reaction
Everyone knows that the Internet has expanded our reach, our knowledge and our possibilities. But is it ALL good? I’ll be the first to admit that it can be sometimes daunting to keep up with it all. I remember watching Shift Happens for the first time and being amazed by the exponential growth of unique [...]
Tags:12seconds.tv·ADD·Shift Happens·Twitter
Do Agents Know What TGIF Is?
August 15th, 2008 · 4 Comments · General, Reaction
I’ve been in the real estate marketing/technology world for almost ten years now and one aspect of an agent’s life that I’ve always thought would be difficult for me is limited weekends. I was thinking this as I was taking the train into work this morning and thinking about my awesome weekend at the beach [...]
Tags:agents·Marketing·Real Estate·Technology·weekends
Do Consumers Really Dislike Searching for Homes Online?
August 13th, 2008 · 2 Comments · Features, General, Reaction
So I was reading Marc Davidson’s 1000Watt blog post from last Thursday titled “Why agents will one day rule the real estate world” and I was in a little disagreement with Marc’s view of the real estate search world as it relates to consumers. Now Marc, who I’ve known for a few years, did not [...]
Tags:1000Watt Consulting·consumers·marc davidson·Real Estate Search·search for a home
Social Networking and Real Estate
July 17th, 2008 · 3 Comments · Features, General, Reaction, Real Estate Marketing
We know how important social networking is becoming in our daily lives. Drew Izzo, CMO of Roost.com, and I attended SocialMediaCamp this last Tuesday and learned how social networking sites are being integrating into businesses everywhere. From Twitter to LinkedIn to Facebook, the world is becoming connected.
So I got a tweet this morning from Peter [...]
Tags:adam ostrow·agents·derek overbey·Drew Izzo·facebook·Homes for Sale·linkedin·mashable.com·myspace·network·nielsen online·peter cashmore·roost.com·social networking·Twitter
Fore!
May 11th, 2008 · No Comments · General, Reaction
If you’re like me, you’ve started to glaze over a bit about all the Foreclosure, home sales declines and credit crunch headlines. I feel like I can’t watch an episode of Top Chef (guilty pleasure) without seeing an ad, news snippet, headline or blog post (like this one J) around Foreclosures.
But then I was flying back [...]
Tags:Foreclosures·Homes for Sale·Real Estate
All Bite and No Bark
February 27th, 2008 · No Comments · General, Reaction
“There is no such thing as bad publicity except your own obituary.”
-Brendan Behan, Irish Dramatist & Author
Touché. We’ve hardly written anything more than our own birth certificate since we were hatched just one month ago. And since we are all bite and no bark (all engineers and product people and currently no marketing [...]
Tags:Homes for Sale·MLS·Real Estate·Search
Roost Cares About Everyone Who Visits Our Nest
February 20th, 2008 · 1 Comment · Announcement, Reaction
We’ve received great feedback from our visitors since our launch almost a month ago. I’ve personally been responding to your feedback since the launch and sharing them with my team. There was a healthy range of comments falling almost evenly into three categories: Bugs, New Feature Requests and Sales Inquiries. A few [...]
Tags:Feedback·Homes for Sale·Real Estate
The Initial Reaction
January 28th, 2008 · 6 Comments · Reaction
Welcome back!
We are still pulsing from the excitement of our initial launch of Roost and the flurry of resulting coverage. While we were certainly hopeful that all the late nights’ work would be well received – it has been really satisfying to hear the initial response from around the Web.
Thought we’d share some of the [...]