It’s not going to come as news that the housing market is currently in crisis. And the root cause of that extends beyond the mortgage industry fiasco, Fannie Mae/Freddie Mac, etc. It’s equally a crisis of consumer confidence.
Part of the road to recovery will be helping people regain their faith in the process of buying [...]
Entries Tagged as 'Features'
Consumers Deserve Real Estate Info They Can Trust
August 26th, 2008 · 2 Comments · Announcement, Features, Reaction, Real Estate Marketing
Tags:2.0·data·information·listing accuracy·Real Estate·Search·web
Roost on Techcrunch
August 22nd, 2008 · No Comments · Features
Check it out here.
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7 tips for measuring the success of your online real estate marketing efforts
August 21st, 2008 · 4 Comments · Features, General, Reaction
The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.
As it was explained to me [...]
Tags:advertising·analytics·call to action·consumers·google analytics·lead management·Marketing·Real Estate·tracking·tracking pixel·visistat·website·webtrends·wikipedia
Do Consumers Really Dislike Searching for Homes Online?
August 13th, 2008 · 2 Comments · Features, General, Reaction
So I was reading Marc Davidson’s 1000Watt blog post from last Thursday titled “Why agents will one day rule the real estate world” and I was in a little disagreement with Marc’s view of the real estate search world as it relates to consumers. Now Marc, who I’ve known for a few years, did not [...]
Tags:1000Watt Consulting·consumers·marc davidson·Real Estate Search·search for a home
Is Your Social Networking Time Commitment Worth the Effort?
August 11th, 2008 · 7 Comments · Features, General
So I was contemplating last night as I was adding Plurk to my repertoire of social media sites…Is this all worth it? Does it really pay off? Are the fruits of my labor going to reward me in the end? My answers to all are I really think so.
I’ve been actively involved in the social [...]
Tags:active rain·blog·blogging·facebook·plurk·posts·Roost·roost.com·social networking·Twitter
Real Estate Strategies for New Home Buyers
August 7th, 2008 · No Comments · Features
Ten Must-Know Tips Before You Embark on the Purchase Process
Wouldn’t it be great to click your heels together and have your dream house magically appear? While you’re waiting for the rush order on the ruby slippers, here’s a guide to help you through the first steps to homeownership.
STRATEGY #1
Determine Whether You Should Buy or Rent
As [...]
Tags:home buyers·homeownership·Real Estate·Roost·roost.com
Prudential Sees Positive ROI from Roost.com
August 6th, 2008 · No Comments · Features
Prudential California Realty is the lastest broker partner to see a positive ROI (Return on Investment) with the use of the Roost.com platform. The stats speak for themselves:
Roost.com traffic spends 173% more time on www.prurealty.com than any other Top 10 referring website
Roost.com traffic bounces 44% less to www.prurealty.com compared to the other referring websites
Visitors coming from [...]
Tags:case study·positive roi·prudential·prudential california realty·Roost·roost.com
Roost.com makes finding all homes for sale easier
August 6th, 2008 · 1 Comment · Features
Alex Lange, our CTO created a quick video showing new www.roost.com enhancements that make finding homes for sale on Roost.com faster and easier than ever. Know that if your dream home is for sale it’s on Roost.com.
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Tags:Homes for Sale·Real Estate·Roost·roost.com·Roost.com enhancements
We are only as successful as our partners!
July 30th, 2008 · 9 Comments · Announcement, Features, General
When starting a new business in a crowded space, it is your first priority to just be recognized. Especially in the world of real estate search, which by most accounts is pretty crowded. The second priority is to gain partners to use your product to help improve their business. And the third priority you may [...]
Tags:case study·david winans GMAC Real Estate·Real Estate·Roost·roost.com·Search·traffic
Using Qik at RE Bar Camp and Beer for Bloggers
July 28th, 2008 · 1 Comment · Features, General, Real Estate Marketing
Back in mid-July, I attended SocialMediaCamp here is San Francisco and saw a killer application called Qik. It was demoed by Silicon Valley whiz kid Daniel Brusilovsky, the 15-year old podcaster, blogger, entrepreneur, and soon to be author. Basically, Qik allows you to stream live video from your cell phone.
After finding out my Samsung Blackjack [...]
Tags:Beer with Bloggers·Bhaskar Roy·Daniel Brusilovsky·Qik·RE Bar Camp·Real Estate·Samsung Blackjack·san francisco·Silicon Valley·SocialMediaCamp·streaming video·Twitter