Just Like Steve Austin, Roost by VerticalResponse Gets Better, Stronger & Faster!

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We are excited to announce some great new features to the Roost by VerticalResponse social marketing platform. They include the following: * LinkedIn Integration * Top Blogs & Breaking News Content * Quotes Library * Conversations To read more about these exciting new features, hop over to the VerticalResponse Product Blog to get the … [Read more...]

Big news for Roost users – Roost is now part of VerticalResponse!

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We’re excited to share a big announcement today. VerticalResponse, a leading email, survey and event marketing provider, who shares our passion for helping Small and Medium businesses, has acquired Roost. This is terrific news for all our customers because it means that we’ll soon be able to provide an even easier and smarter way to do all … [Read more...]

7 Billion People Sharing the Same Planet (Infographic)

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Well it's Friday and we thought we would drop a little information that impacts pretty much everyone...The World's Population. Thanks to the good folks at Masters Degree Online who provided the awesome infographic below, we can think about some very interesting data points that will impact the world now and into the future. We would love to hear … [Read more...]

New Roost Data Report Finds SMB’s In Music, Entertainment & Luxury Goods Have Highest Social Marketing Reach

Social Marketing for small- and medium-sized businesses (SMB's) is still in its infancy. Because of this, there's not a lot of information regarding trends or even data on industries that seems to be winning the social marketing battle. But due to Roost's unique position in the marketplace, we have access to data that can can start to paint a … [Read more...]

Roost Launches “Less Than 5″ Social Tip Video Series

Here at Roost we get a ton of questions. From Facebook to Twitter to our own products we've probably heard them all. So we wanted to be a little proactive in helping people find answers to all these great questions. That's why we started the "Less That 5" Social Tip Video Series. Each week we will put out at least one video (sometimes we will do … [Read more...]

Roost Customer Story: Long Realty Company of Southern Arizona

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From Wild West to Social Web: An American Corporation Blazes Trails In 1926, World War I Veteran Roy H. Long opened a real estate shop amid the desert terrain of Tuscon. As the region grew in population and opportunity, Long in turn, became an iconic American businessman. Long Realty flourished and expanded. Today, Long Realty Company is the … [Read more...]

Roost Selected as Premier Social Marketing Provider Offered by The Virginia Association of REALTORS®

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The Virginia Association of REALTORS® (VAR), a progressive state real estate association, and Roost announced that the Roost Social Marketing Platform was selected as its featured tool for helping VAR’s 29,000 members go social. The Roost Social Marketing Platform is the first social marketing tool of its kind to be offered to REALTORS®. … [Read more...]

Roost finds photos generate 50% more impressions on Facebook Pages than any other type of content

We released the findings from our second quarterly report on the state of local business and its use of social media. More than 10,000 Facebook and Twitter posts by small businesses across over 50 industries were evaluated, indicating that the most effective post types for small businesses to drive meaningful interactions were photos on Facebook … [Read more...]

Roost takes Analytics to the local level… again

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Just like Roost's Local Scorecard, Roost takes Analytics to the local level again. Small businesses's marketing needs are very different than say Macy's or Wells Fargo. Their business is much more reliant on word-of-mouth marketing and referrals. At Roost, it has always been our focus to help SMB's get the most out of Facebook, Twitter, and your … [Read more...]

Roost Analytics Press Release

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ROOST TAKES THE GUESSWORK OUT OF SOCIAL MARKETING PERFORMANCE WITH SOPHISTICATED ANALYTICS Social Marketing Platform for Small Business Launches Analytics to Provide Facebook and Twitter Engagement Scores Relative to a User’s Audience Size SAN FRANCISCO, CA – August 30, 2011 – Social marketers experiment with Facebook and Twitter content … [Read more...]