Social Marketing for small- and medium-sized businesses (SMB's) is still in its infancy. Because of this, there's not a lot of information regarding trends or even data on industries that seems to be winning the social marketing battle. But due to Roost's unique position in the marketplace, we have access to data that can can start to paint a … [Read more...]
Roost finds photos generate 50% more impressions on Facebook Pages than any other type of content
September 20, 2011 By 2 Comments
We released the findings from our second quarterly report on the state of local business and its use of social media. More than 10,000 Facebook and Twitter posts by small businesses across over 50 industries were evaluated, indicating that the most effective post types for small businesses to drive meaningful interactions were photos on Facebook … [Read more...]
Twitter Best Practices
August 1, 2011 By Leave a Comment
Twitter: Finding desirable people to follow on Twitter is critical to success as you initiate your account. To find Twitter accounts that you would find useful and interesting, go to http://search.twitter.com. Type in keywords or key phrases of subject matter that would be of interest to you personally or to your business. Using the Retweet … [Read more...]
Facebook Best Practices
August 1, 2011 By Leave a Comment
Facebook: Using Lists in Facebook is a great way to segment your friends in order to share or consume information in an orderly manner. You can create Lists by going to http://www.facebook.com/friends/edit/ and clicking the “Create a List” button. Then choose the friends you would like to put in each list. You can have as many Lists as you … [Read more...]