Most of us are aware that Facebook is the dominant force when it comes to social platforms. But did you know that Facebook is nipping on the heels of Google in regards to Internet dominance? Here are some Quick Facts (according to Facebook , Alexa.com and Compete.com):

• Facebook is the #2 website globally in total page views behind Google; should pass Google in first half of 2010.
• At 30%, Facebook has the same global reach that Google had 1 year ago.
• Both Google and Facebook should have global reach of ~50% by end of 2010.
• 2 years ago Facebook’s global reach was just 6%.
• Internet users spend 3x as much time on a Facebook page as they spend on a Google page.
• Over 700mm pieces of content are uploaded on Facebook daily (eg. 100mm photos daily).
• Average user spends 55 minutes/day (~23% of total time online) on Facebook.
• 50% of users log on daily.
• 67% of US online users are on Facebook.

So what does this mean to your real estate business? A Lot!

It means that if you have not integrated a Facebook strategy into your overall marketing plan, you could be missing a huge opportunity to connect to a whole new stream of business.

And to help provide support for that Facebook strategy, real estate technology company Roost has recently launched the FREE Social Real Estate℠ Application which is the first app of its kind to offer agents the opportunity to:

• Highlight their local market knowledge from a Facebook Business Page
• Present important market data from the likes of Roost, Altos Research, Education.com and Walk Score™ for the city they service (Note: The application is available for a little more the 10,000 cities in approximately 70 of the largest metro areas in the country)
• Easily customize and install a local real estate tab on their Facebook Business Page in about 5 minutes

Some of the agents that have already integrated the application into their Facebook Business Page include Brad Coy, Heather Elias and Jay Thompson.

So if you want to bring a professional presence to your Facebook Business page, click on over to the Roost Social Real Estate Platform and have your real estate tab up in a few short minutes.

We’ve also created the following set up tutorial that takes you through the entire process.

Finally, you can always call of email me if you have any questions or concerns.

Derek Overbey
415-742-8059
derek.overbey@roost.com