Where Does That Large Agent Commission Go?

As I’ve mentioned, my house is for sale, listed on the MLS via a boutique agency that provides little more for us than the listing. For the investment of a few hundred dollars, we figured it was an approach worth trying. At some point we may list with a typical (or is it best to now say “full service”) agent. But it’s dizzying to think about the amount of money we will pay in commission.

As a buyer, there’s little regard for the commission built into the price, but as the property owner and lister…ouch. As a seller, it’s painfully easy to imagine your agent walking away with a large wad of cash that might have been yours. Once more with feeling: ouch!

I have a friend who’s an agent, Beth Morgan of Prairie Shore Properties in Evanston, Illinois. I’ve heard her say that an agent’s commission is not all it seems, so I asked her to break it down for me to share with readers of the Roost Blog. Here’s Beth’s take on her take.

Let’s say the 6% commission is $15,000, a figure that’s close to what a listing agent would get for my house.

Beth said that amount is typically is split 50/50 by the listing agent and the buyer’s agent, so $7,500 each. Not bad for a day’s work, but the thing that Beth, and I’m sure every other agent out there, wants to communicate is that there is much more than a day’s work involved in a house sale, especially in this down market.

First, the brokerage takes its piece.  The percentage varies by agent & company. For a newer agent, this might about 50% of the seller’s agent $7,500, or in our hypothetical case, $3,750.  Beth cautioned me that this split varies depending on experience, production, or whether an agent brings in a lot of new business like a big development.

Still, even for a month’s work, the $3,750 might not be too bad. But then Beth reminded me that, like other law-abiding citizen and corporation, she pays taxes and has business expenses. I realize these are tax deductible, but as my independent businessman father often reminds me, deductible expenses are still expenses.

Beth told me that some brokerages that pay out a high percentage of the commission may charge a monthly ‘desk fee’ to cover phone, desk, receptionist, copier, and other office expenses.

And then there are things like MLS dues, association memberships (national, state, local), fees for things like lock boxes, advertising, lead-generation, postage for mailings, enrollment fees for continuing education, extra car insurance, sign installation and removal, loads of cell phone minutes, internet access, pay for an assistant….

Beth’s list goes on.

And on.

And then she reminded me about paying out of pocket for health insurance as well as the lack of paid sick or vacation days.

I get her point. The golden egg of a commission that stands out in my mind is more like Humpty Dumpty by the time everyone gets their share. This is something for all sellers to reflect on, especially ones like me.

  • Love to read the consumer's point of view - there's another major factor not mentioned here and that is marketing costs - print advertising, direct mailers, newspaper adds, even on-line syndication platform fees (it's not ALL free as most lead you to believe). A good agent will spend good money to expose their listings.
  • You are so correct Ines. And sometimes those listings do not sell due to incorrect pricing, market conditions, etc. and the REALTOR is left holding the bag.
  • An outstanding breakdown, and one that I hope more consumers will come to understand. By no means should Realtors say "poor me!" but by offering increased transparency into how our business model is constructed, we offer a higher level of trust.

    I never hesitate to share how I get paid with a customer. Just ask me...I'll try not to sound like I'm complaining, because I LOVE WHAT I DO, and I love that it's hard, so not everyone can do it.
  • Pure Awesome Matt!
  • BeeRealty
    And that is why I also refuse to take overpriced listings that won't sell, because as a traditional agent, I don't get paid, UNLESS that home sells AND closes. So many clients look at the commission on the HUD and think that is just free and clear $$$.

    I might also add that the same is often thought of the return to builders, when they may have much of their own cash invested into the construction of a home.

    If consumers only knew... but glad to see ROOST is INFORMING them! :)
  • We are trying and with the help of Kim Moldofsky (@kimmoldofsky) and Kim Tracy Prince (@houseofprince), we are seeing this message hit the audience that needs to know.
  • The marketing would be part of "the list goes on and on." :-)

    I'm glad you appreciate the consumer's point of view that I (and the other Roost momblogger) bring. Thanks for taking time to comment.
  • lesleylambert
    This is a point that I have had to make many times in my 21 year real estate career. Being independent contractors can be EXPENSIVE. It is important for everyone involved to understand how the commission breaks down.

    Thank you Kim, from an agent who is very appreciative of you taking the time to not only learn this for yourself, but to share with others.
  • HD_Dude
    And don't forget the buyer's agent faces many of those same expenses. MLS dues, association memberships, continuing education, possibly desk fees, and/or a commission split with the brokerage, and the cost of hosting and maintaining a website, too. Sure, in any particular buyer's agent transaction, they don't have marketing costs, but they do have fuel bills, paying for all that windshield time!
  • Beth Morgan
    Hi Kim,
    I appreciate the opportunity!
    Beth
    -Prairie Shore Properties
  • I looked at transparency in Realtors' fees a little while ago -

    http://www.realcentralva.com/2007/01/16/transpa...

    Part of what we as Realtors need to do is explain:

    1 - What we do
    2 - How we get paid
    3 - How we justify our fees.

    I would take a bit of issue with the "As a buyer, there’s little regard for the commission built into the price" ... the buyer is bringing money to the table as well, and the continued combining of the commissions is something that needs to be addressed. Part of this starts with the buyers and Realtors understanding this fact.
  • I am with Matt - transparency is the key to a successful pricing strategy, whether it be traditional, fee for service, or some hybrid. Bottom line here is we are dealing with consumers who are increasingly empowered and savvy, and we are going to have to take that into account going forward. I believe that we will see more and more challenges to the "traditional" model.
  • I am so glad you all are adding to the conversation. I think there is still a lot on confusion around this subject and consumers need to understand all the facts before they jump to conclusions. Thank you all for putting your two cents in to make this subject more transparent.
blog comments powered by Disqus