Maybe some of the vacancies in the Naperville area need the look and feel of a model home for them to sell.

What is it that makes model homes so inviting in a real estate market?  Regardless of the culture of the neighborhood, model homes must always convey the same message.  “You’re home.”

Whether it’s post modern, the southwest look or other types of model home styles, it’s critical that they project similar sense of hearth and nuance as the niche market in which they are located.

For instance, a model in the suburbs where the front office has flowing bookcases decorated with books and accessories, along with a high-back deep brown, tufted ergonomic executive chair, muted window shades and an earthy futon or lounger all say “We know you work hard, but we don’t want you to have to.”

On the other hand, a spicy southwest hacienda might host a colorful eat-in kitchen with all the fixin’s, along with an island/breakfast bar and contrasting bar seats that all say, “Let’s hang out and talk as a family.”

The purpose of the model home is to hook a potential buyer with the irresistible urge to feel, “I belong here.”  The intent is to evoke emotion and to appeal to all five of their senses.

Of course, model homes are marketing tools; however, they are only as effective as is the interior designer.  There is a distinction between mass appeal and appeal to a target niche market.  Furniture, accessories and color are critical to blending and sending the right message.

Marketing Professor Rohit Deshpande from Harvard Business School stated that simply a window treatment, chair or color can be the factor that moves consumers to dive into the deepest investment of their lives.  Purchasing a home is an emotional decision, and a home is typically an extension of the buyer and their family.  In short, it’s their identity.

The model can make or break home sales in a neighborhood.  Done right, the model will be one that potential buyers may not have to come back to visit more than once when making a homebuying decision.  It should so captivate their senses that they won’t want to look at another model.

With all the vacant homes in Naperville, maybe lenders need to start staging some of the homes in the area like model homes, since many of the foreclosed homes are owned by the same lenders.

All that’s necessary can be rented, including furniture, accessories, window treatments and anything else that might be needed.

If you are looking for that model home of your dreams, click Naperville, IL Homes for Sale to find it on Roost.