It has been a rough couple of years in the real estate industry but there are plenty of brokerages that are still kicking and doing business. Now the landscape has definitely changed but brokerages that are not only surviving but thriving in this less than stellar real estate environment have one thing in common…they get it.

Take River City Real Estate for example. A three-office brokerage on the outskirts of Saint Louis would probably not be the type of brokerage you would think would be able to thrive in a real estate downturn, but they are. And why you may ask? Because they are using online services to not only enhance their business but build their brand.

On one side they are using social media sites like LinkedIn, Facebook and Twitter to provide exposure of the River City Real Estate brand to an audience that would otherwise be unaware of whom they are. They are putting themselves where the consumers are going…online.

On the other side, they are branching out and exploring new and innovative ways to maximize their marketing spend. One of the prime examples of this approach is their involvement with Roost. River City Real Estate has been on the Roost platform since early 2008 and has seen huge benefits. Not only do they have the ability to leverage their brand across all of the properties available in their local MLS, but they also drive highly qualified traffic to their website at http://www.rcreonline.com. They are also seeing business that would not have found them any other way. Like the story of the family that moved from Tulsa to Saint Louis and found River City Real Estate via the Roost website.

So we applaud you River City Real Estate for “getting it” while others sit on the sidelines and watch you prosper. We are proud to have you as a partner and hope we can work with more companies like you as we continues to build out the Roost network nationally.