Comments on: Online Marketing – let’s share some learnings

By: Cash Back Real Estate

Thu, 26 Jun 2008 02:34:50 +0000

Do you know when the real estate broker search engine will be operating?

Thanks

David Gorman
Cashback Realty.com

By: roostblog

Tue, 20 May 2008 16:37:21 +0000

thanks for the comment Matt. Great to hear that you’re tracking past the click. It is fundamentally an easy shift that can be very impactful to your return on marketing investment.
We’re excited to have you as a partner and, based on what I’ve seen with some of our other broker partners, Roost.com traffic will rock for you!
Drew

By: Matt McGill

Tue, 20 May 2008 16:16:12 +0000

You are absolutely right, Drew, that clicks are just the first metric to understand in your online marketing campaigns. Conversion from click to contact, via registration or form requests, is extremely important as it establishes a relationship with the consumer. Following the creation of the contact, there are lots of other conversion points throughout the sales funnel that need to be measured, culminating in how many clicks from a given lead source converted to home sales.

At our brokerage, 100% of our marketing budget is spent online. We have lots of different online lead sources, and know the exact number conversion percentages for each. The great thing about online advertising is that it’s really easy to shift marketing dollars from one source to another based upon performance. We just allocated part of our budget to Roost, and look forward to tracking the results.