Image via Wikipedia

As you may be aware, Facebook has methodically become one of the most important websites on the planet. With nearly 500 million active users spending an average of an hour a day on the site, some say that Facebook has become as equally important as Google in your marketing efforts.

Having a Facebook presence for your real estate business is no longer an option, it is a necessity to stay in front of where the eyeballs are. [...]

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“The Viral REALTOR” is a two-part post about getting the most out of your social media marketing effort on Facebook.

Part I:  Facebook is evolving to benefit your business.  Take your real estate business viral with Facebook communication channels.  Support your Facebook success on your website and blog.

If you’re a business, Facebook is the place to be.  It has the scale, and it has the channels.  Yes, the days [...]

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The Roost team is excited to announce a couple of significant product enhancements today.

1. The Roost Social Real Estate Toolkit can now be used in any US city! Yes you heard it right, any US city. After the initial launch of our ground-breaking product back in March, we heard from literally thousands of agents from across the nation asking us to add their city so they could use our product. We listened and, starting today, if you cover a city [...]

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Image via CrunchBase

Yesterday, Roost announced Roost Rank℠, a quick & easy diagnostic check up of the health and vitality of your company’s Facebook Page.  The immediate demand and feedback for Roost Rank has been incredible!

With the success of this product and our attendance at the RISMedia Social Media Summit next week (June 9-10, 2010), we thought we would offer the opportunity for attending real estate brokerage companies to receive their Roost Rank while [...]

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Image via CrunchBase

Roost is proud to announce Roost Rank℠, a quick & easy diagnostic check up of the health and vitality of your company’s Facebook Page. The evaluation – which is derived from our proprietary algortym and expert assessment – provides feedback on 5 specific criteria:

Brand Integrity – Is your Facebook presence helping or hurting your brand?
Content Relevancy – Are you providing original information that is relevant to your audience?
Content Frequency – How good are you at the [...]

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For all our real estate friends, we would love to hear your answer to our SEO poll: http://znl.me/0MC-1I You can just answer on our page too

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(This post by Roost CEO, Alex Chang, originally appeared in the 2010 May Edition of REAL Trends)

I have good news for you.   Given enough time all things come full circle and Real Estate technology is no different.

Over the last five years or so we’ve seen an emergence of two significant new ways to leverage technology for lead generation – SEO and blogging.  These inter-related disciplines (as you know, blogging creates unique content that is search engine friendly and helps [...]

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Have you seen all the little “Like” buttons running around the web.  If you haven’t, chances are you will soon since 50,000 websites have installed them within a week of their launch on April 21st.  (And if you haven’t seen one, just look to your right on this page.)  Lots of folks are talking about this, and perspectives abound. If, like many real estate pros, you’ve spent some time thinking about Search Engine Optimization (SEO), [...]

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The closing on our new home is scheduled for this week.  There’s nothing to stop it now.  We’ve approved the condition of the home, removed all contingencies, and signed the mortgage papers.  The only thing between us and the new house is the month until we move in.

Portrait of our old house

Along the way there have been two tools that helped us in our home search and purchase that made the whole thing easier and more fun.  First,

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